Fujifilm X100VIs are selling for a ridiculous markup: Digital Photography Review

Image: Richard Butler

Less than a month after its announcement, the Fujifilm X100VI is in ridiculously high demand. The camera has already been back-ordered at B&H Photo and Adorama (the latter of which predicts a June restock date), and buyers and sellers are turning to eBay.
An eBay user known as elar-9021 briefly attempted to sell a “confirmed order” for a Fujifilm X100VI Limited Edition camera for a whopping $18,000. As first reported by Fuji Rumors, the seller claimed to have purchased the camera from the Fujifilm House of Photography for a price censored out of the receipt.
The listing has since disappeared, but other sellers asking slightly more modest prices (in relative terms) are making actual sales. A search of sold items on eBay shows that, at the time of this writing, two cameras have sold for a price in excess of $4,000.

Completed eBay listings for the X100VI in limited edition and non-limited varieties.

Other sellers are trying to make a quick buck by selling the regular model for $3,000 or more (list price $1,599). Several claim that the camera is “in hand,” which is possible since the X100VI is now shipping in small batches.
We’ll likely never know the story of the $18,000 X100VI Limited Edition now that the profiteer seller has removed the listing. Your chance to pay a 1000% markup may be gone, but a 100% markup is still very much on the menu.

Gear in this story

An extra long February is drawing to a close and brought us a wealth of new cameras and lenses during CP+ 2024. Here’s a list of the biggest releases and announcements of the year so far, updated for February 2024!We look back at the progress made by Fujifilm’s X100 series of large-sensor compacts. From the original 12MP model through to the latest 40MP X100VI.We take Fujifilm’s extremely pocketable fixed-lens out for a trip through coffee shops, nightlife and across oceans.
The Fujifilm X100VI is here, and you can preorder it right now. Does that feel just a little too easy? You’re in luck!The Fujifilm X100VI is the sixth iteration of Fujifilm’s classically-styled large sensor compact. A 40MP X-Trans sensor, in-body stabilization and 6.2K video are among the updates.

The fourth camera in Leica’s SL series of full-frame mirrorless cameras sees the 60MP BSI sensor from the Q3 and M11 models arrive with a significant interface redesign.The Nikon Zf is a 24MP full-frame mirrorless camera with classic looks that brings significant improvements to Nikon’s mid-price cameras. We just shot a sample reel to get a better feel for its video features and have added our impressions to the review.This $250 electronic lens adapter is perfect for Nikon Z-mount curious Sony shooters — shhh, we won’t tell anyone.Sony updates the ZV-1, giving the vlog-centric compact camera a 18-50mm equivalent F1.8-4.0 lens that’s now wide enough for less cramped selfie mode videos.OM Digital Solutions has updated its flagship high speed camera just two years after launch. The latest version includes more memory and some performance and handling tweaks.

What’s the best camera for travel? Good travel cameras should be small, versatile, and offer good image quality. In this buying guide we’ve rounded-up several great cameras for travel and recommended the best.If you want a compact camera that produces great quality photos without the hassle of changing lenses, there are plenty of choices available for every budget. Read on to find out which portable enthusiast compacts are our favorites.’What’s the best mirrorless camera?’ We’re glad you asked.What’s the best camera for around $2000? This price point gives you access to some of the most all-round capable cameras available. Excellent image quality, powerful autofocus and great looking video are the least you can expect. We’ve picked the models that really stand out.Above $2500 cameras tend to become increasingly specialized, making it difficult to select a ‘best’ option. We case our eye over the options costing more than $2500 but less than $4000, to find the best all-rounder.

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